In literature regarding strategic thinking the use of military definitions and analysis, which equiparate strategy with rivalry and competition, is generalized. (Hax, 2010; Kim y Mauborgne, 2005; Thiel, 2014). In this post I review some definitions of strategy used in academy, some of which are traditional and other, are rather new and controversial. Besides, I reflect on the role of the Internet, network technologies, and in the purpose of getting a unique position in business.