Although Mileiis considered as a politics’ outsider, his character construction and desgination as a President is due in part to the general knowledge about him that the public had thanks to his participation in media, as a guest in TV shows such as Animales Sueltos, for example. These participations were later edited through the years and circulated via Youtube, Whatsapp and other social media for his message be as wide as possible and to widened his base of voters.
This is to say, there was a continuos construction of the personality, and of the persona that got away with his goal. But the type of comunication that positioned him as an “outsider” won’t work to communicate coherently a new way of managing the State. Read the full article in MDZ ONLINE (Spanish)