BlueSky and the return to the past of social media

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After a few months of seeing some users I follow on Twitter-now-X offered “codes” for registering in Bluesky, I did it. Those recommendations came from people from the academic worlds, who were those who fastests, together with people from journalism, initiated the campaign for leaving Twitter after Elon Musk bought X.

This social network or platform, created by one of Twitter’s original founders, Jack Dorsey, has a simple and nice interface, which reminds of Twitter’s beginnings. According to this article in Techcrunch, it’s a descentralized social network, and in the company’s blog it says that they reached 1 million users in July. However, it lacks the asymmetry, therefore, the flexibility that Twitter had to grow as it did: it doesn’t give you any code unless you have some time in the platform. Also, the features are pretty basic: posting, reposting, quoting. [Si me buscan en Blusky soy mday.bsky.social]

As I told you in the beginning, there are mainly users from the academic world. Several of these academics were rejecting last year Twitter’s changes and they moved to Mastodon, which was clearly as difficult to use as it seems because they rapidly adopted BluSky as an alternative as soon as it appeared. This condition of almost a niche is what I see as a return to the past of social media. Many founders are interested in this question of decentralization and with the next phase of the Internet, and they forget that the Internet became a revolutionary technology for its capacity of unifying languages, platforms, and the so called convergence. This is to say, communication technology was made simpler in order to be used by anybody.

Besides, Facebook, Twitter, and in a less degree Linkedin, among others; literally crushed all other “niche” social networks that until 2007 were around, due to the network effect they caused, and because they gathered people from all ages, areas, etc. The process we saw from 2007 to 2010-2011, in which Twitter and Facebook consolidated, made us suddenly see family and friends and geeks join those platforms, which made our communication easier with the help of those technologies. We united diverse social graphs, and our online communities in those platforms.

Therefore, as an intentional rewind this thing of opening social media platforms which are almost niche, even though that happens naturally, and of making social interaction and communication more complex because it generates a saturation of social interaction. The same thing with Threads. Although I see that X is becoming every time weirder, and I’m not sure what will Musk do unless he makes a drastic change, I’ll keep using it. Let’s see what happens in the following months.

Featured image by MuyLINUX

Picture by Bryce Durbin, Techcrunch

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